Ellis Agency.

Artifacts

Static deliverables and working files — design comps, reports, and reference docs. Organized by client below.

Client

Guilford College

Website and Analytics Refresh (EA-2026-0001).

Homepage redesign — concepts

Current direction
Concept H · Immersive

Relationship-First, in 3D new

A cinematic scroll experience — camera flies through a wooded ember-field, campus photos as depth planes, bloom-lit G-mark. Keeps every content piece. (Best in a real-GPU browser.)

Homepage Admission Academics Life
Concept G · Relationship-First

Warm, editorial, relationship-led

Concept E refined with the E&F review — kept hero, Concept F audience bar, text pulled off images, soft feel-language stats. The flat/production-ready direction.

Homepage Admission Academics Life PDF ↓
Accessible concepts (WCAG 2.1 AA)
Concept E · Modern Heritage

Heritage, accessible

The warm heritage direction, rebuilt to AA. Includes an animated variant.

Homepage Animated PDF ↓
Concept F · Bold Editorial

Bold, magazine-led

The bold editorial direction, rebuilt to AA.

Homepage PDF ↓
Earlier explorations
Concept C

Bold Magazine

HomepagePDF ↓
Concept D

Modern Heritage

HomepagePDF ↓
Concept A

Heritage Editorial

Homepage
Concept B

Pathways First

Homepage
Concept H needs a server. Its Three.js/GSAP/Lenis modules don't load from a double-clicked file://. On this deployment it works over HTTPS; locally, run python3 -m http.server in the concepts folder and open the page from http://localhost. Concepts A–G open fine either way.

Analytics & measurement

Plan

Analytics measurement plan

GA4 / GTM implementation plan — funnels, events, audiences, reporting.

HTML PDF ↓
Framework

Analytics framework

Measurement framework tying site metrics to the “Thriving Together” goals.

Markdown
KPIs

KPI mapping

Site metrics mapped to the strategic-plan KPIs.

HTML PDF ↓ Markdown
Baseline

GA4 baseline

Starting-point GA4 metrics captured before the refresh.

Markdown
Handoff

Analytics handoff

Implementation handoff notes for the analytics build.

Markdown

Site planning

Inventory

Page-type inventory

Inventory of guilford.edu page types feeding the template/redesign scope.

HTML PDF ↓ Markdown