Try searching “apply_start conversions last 28 days”

guilford.eduG

Enrollment & Advancement — Overview

Custom report · Guilford reporting collection · updated 3 hours ago

All users ✕ + Add comparison Jul 1 – Jul 28, 2026 ▾ vs. Jun 3 – Jun 30, 2026

↧ Share✎ Edit⚑ Insights

Users

Last 28 days

24,318

▲ 6.2%

Sessions

Last 28 days

37,344

▲ 5.1%

Key events

All key events

3,209

▲ 9.4%

Engagement rate

Last 28 days

48.2%

▲ 3.2 pts

Users over time

Jul 1 – Jul 28, 2026 compared to Jun 3 – Jun 30, 2026

⋮

Jul 1 – Jul 28, 2026 Jun 3 – Jun 30, 2026

Key events

By event name

⋮

Event name	Count
★`apply_start`	1,249
★`request_info_submit`	742
★`apply_submit`	590
★`donation_start`	312
★`visit_scheduled`	168
★`donation_complete`	148

Enrollment funnel

Closed funnel · all users

⋮

1. Program / hub engagement18,400 · 100%

18,400

2. Admissions hub4,510 · 24.5%

4,510

3. Apply CTA clicked1,890 · 10.3%

1,890

4. apply_start1,249 · 6.8%

1,249

5. apply_submit590 · 3.2%

590

Step 4 → 5 completion 47.2%

Advancement & giving

Cross-domain · giving platform

⋮

Gifts completed

148

▲ 4.2%

Gift revenue

$41,280

▲ 11.5%

Avg. gift

$279

— 0.8%

1. cta_click (give)2,140 · 100%

2,140

2. Giving landing820 · 38.3%

820

3. donation_start312 · 14.6%

312

4. donation_complete148 · 6.9%

148

Sessions by default channel group

Last 28 days

⋮

Organic Search19,340 · 51.8%

Direct11,652 · 31.2%

Display1,904 · 5.1%

Referral1,494 · 4.0%

Organic Social1,158 · 3.1%

Paid Other971 · 2.6%

Unassigned925 · 2.5%

Audiences

Users · key events

⋮

Audience	Users	Key events	Conv. rate
Prospective students & families	9,412	2,181	23.2%
Out-of-state prospects	3,406	790	23.2%
Current students	7,655	184	2.4%
Donors & alumni	2,238	460	20.6%
Faculty & staff	1,607	62	3.9%

Pages and screens

By views

⋮

Page path	Views	Sessions	Engagement rate	Key events
`/`	13,846	11,618	44.1%	612
`/current-students`	4,958	3,888	61.3%	38
`/admissions/apply`	2,438	2,294	58.7%	986
`/faculty-and-staff`	2,548	2,034	59.8%	21
`/program-finder`	1,921	1,509	52.4%	304
`/admitted-students`	1,389	1,225	63.9%	147
`/visit`	1,104	968	55.2%	168
`/give`	986	874	49.6%	312

Sessions by device

Last 28 days

⋮

Desktop23,863 · 63.9%

Mobile13,182 · 35.3%

Tablet411 · 1.1%

Mobile key events

Share of all key events

Mobile1,239 · 38.6%

Desktop1,913 · 59.6%

Guilford College · GA4 property 359308554 · “Guilford reporting” collection · Jul 1 – Jul 28, 2026 compared to Jun 3 – Jun 30, 2026. Design preview — illustrative data.